OnePlus.
Tech, told by creators.
As Marketing Manager at The Orange Cup, I helped OnePlus, one of India’s leading smartphone brands, find the right influencers and plan a result-oriented campaign around them.
OnePlus
Consumer tech
The Orange Cup
Marketing Manager
Influencer marketing
Tech buyers don’t trust ads. They trust reviewers.
Smartphone and wearable buyers research hard before they buy, and they listen to creators who actually use the product, not to polished brand claims.
OnePlus trusted The Orange Cup to find those creators and to plan a campaign that would turn their credibility into results for the brand.
Find. Plan. Measure.
I worked on the campaign from creator discovery through to planning, with every decision tied back to results.
Fit over follower count
Shortlisting creators whose audiences were genuinely tech-curious, judged on engagement quality and tone, not just size.
Built around the creator
Briefs, formats and timelines shaped around how each creator already reviews and talks about tech, with the product’s strengths clear but never forced.
Results, not just posts
Tracking reach, engagement and audience response so OnePlus could see what each partnership delivered.
What success looked like.
Campaign performance data belongs to the client and isn’t shown here.
Credibility is the real currency.
In tech, an honest creator review outweighs any ad.
The right mid-sized creator often beats the wrong big one.
Planning the campaign around the creator gets better content and better results.
Let’s find the creators
your customers trust.
I’m Riya, founder of Riya Desk. I combine strategy, creativity and AI to help businesses become the brand people choose.